ADRANTS vol. 1: Greenwich

Alright, so maybe I don't have much of a problem with the commercial itself. Honestly it is kinda funny. But I do think that the premise of food targeted to men, with the label "for men" is a bit... off. First of all, why would Greenwich want to limit the market of their product? By slapping the "for men" label on their pizza, women would be put off from ordering them. Men on the other hand, well... I'm not really sure how I would react to that. I don't think gender-specific food in general is appealing. I mean, it's not like a feminine product like shampoo or lotion which men wouldn't normally buy unless it stated specifically that it's for men (hello, Clear and Nivea). It's meat. Men are normally attracted to that. Err... That sounded wrong. Anyway, the fact that they added the "for men" label made it sound like their other pizzas are girly, and that the pizzas for men are trying too hard. Manly men don't need to announce that they're manly. You just know it. Seeing as Greenwich took the liberty of writing it in red block letters with a black background just proves that this is actually un-manly.